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Zhao Jian, vice president of the Guangzhou Fine Arts, China Industrial Design Association, Interior Design Arts Council, deputy director of China Industrial Design Association fired executive director of Sin has created China’s first color TV design center in China’s first industrial design at the core of the creative industries — Guangzhou Yi Chang Technology Group Holdings Limited’s founder and the helm it is the way What is the role of industrial design in which? Zhao Jian: all aspects of the product in the manufacturing sector, more than 70% of product value from the finance,buy wow gold, logistics, channel, marketing, materials, industrial design 6 large plates. The industrial design of the first clients in the manufacturing, industrial design in the manufacturing process of sustainable development to play a pivotal role. Guangdong to upgrade, without the support of industrial design talent. Many enterprises in Guangdong design problems encountered in the production of an on hand to get out, do not want to use the domestic independent design, with a good button feel foreign. Guangdong’s foreign trade has become the main manufacturing sector, companies interested in imitation and the results of the introduction of foreign industrial design, which not only suppress the power of Guangdong local development of industrial design, are directly impeding the province to enhance the competitiveness of the manufacturing sector. Sin burning: to achieve industrial upgrading, the key is to enhance the capability of independent innovation, but to really win this, Industrial design is the In recent years, Guangdong has always emphasized the transformation of the manufacturing sector, but the objective is the transformation of the intensity and not enough reason for the lack of industrial design of the bridge, It is not a simple packaging and fashion Nanfang Daily: Many people seemed to think that the so-called industrial design is the packaging is a form of aesthetic appearance of the improvements, is it? Sin combustion: industrial design is not a simple packaging, the brand is the product of the formation of the first personalized results, the design is to create prerequisites for this individual. Established in 1997, Yi Chang technology, beginning more than a dozen people from the small company has developed to become thousands of employees, annual turnover of more than ten million Chinese home appliance industry group the vanguard of industrial design, its development has been Party and state leaders of the attention. Premier Wen Jiabao has visited the company to inspect, Wang Yang, secretary to have two handwritten instructions, gave high. Yi Chang’s secret is to create a design-led industrial development model, reducing the appearance of structural parts from design to production cycle to achieve high efficiency of the TV machine factory supplier, and thus enhance the TV machine product competitiveness. Last year, Chang Yi, the output value of $ 1.4 billion science and technology, and the first half of the output value reached 10 billion yuan, annual output value can be expected to reach 20 billion yuan. Zhao Jian: I think the industrial design community, the feeling of the market itself is not enough, many designers mistaken as a fashion and popular industrial design, while ignoring the needs of the overwhelming majority of ordinary consumers. Designers turn their work only to ordinary people, in order to inject more fresh strength. Pearl River Delta and Yangtze River Delta disparity Nanfang Daily: Guangdong’s industrial design is what kind of development? Zhao Jian: On the Guangdong Industrial Design of the situation, we can not take the Yangtze River Delta for comparison. To a value of 100 dollars glasses, for example, division by two different regions, the Yangtze River Delta can be very decent to take 70 dollars, 30 dollars the Pearl River Delta is difficult to get even. Why this difference? Pearl River Delta’s industrial design is developed relying on Hong Kong and Macao, since the 1990s, the Pearl River Delta manufacturing of industrial design applications mainly be modified to adjust to foreign brands, and then into the domestic brand. This makes the Pearl River Delta,wow po, the level of industrial design in a long walk in the low-end chain. The Yangtze River Delta with Taiwan in the creative industrial design and other areas of advanced concepts, the logistics and distribution, financing, intellectual property and other resources, combined with good industrial design, greatly improving the added value of industrial design. Of the Yangtze River Delta region gathered in the domestic top designers in the field of industrial design competition in the Pearl River Delta and Yangtze River Delta, there are still a wide gap. Designers should be good interaction with the business Nanfang Daily: According to the province in the upcoming So, how to train industrial designers, Guangdong to promote the industrial design industry? Sin combustion: industrial design need to abandon the development of undesirable phenomena such as plagiarism, copying well-known brands can not be proud of. Industrial design industry, designers, artists and more attention to detail, their personality and social atmosphere of respect for science and technology there were some discrepancies, they should be fully inclusive. Emphasis on economic prosperity in society, we must also emphasize imagination and creativity, this is the true social norm. Zhao Jian: Another Industrial design community, the interaction with the business rely mainly on their own fragmented relationships, designers are often conflicts, lack of communication. Recommended that the Government come forward, combing all walks of life lead the demand for industrial design, build business and industrial design of the bridge. Nanfang Daily: Do you carry out the pilot, the implementation of any recommended way? Sin burning: on my own terms, in the field of industrial design can be considered a There are no real ingredients. The introduction of Guangdong Province for a full professional qualification of industrial system designers, industrial designers to solve the impact. Zhao Jian: We recommend that screening of industrial design job evaluation in the assessment of staff, should pay attention to the manufacturing sector participation. To invite business leaders involved, so that they develop from the actual needs of manufacturing personnel selection, industrial design guidelines for the future. Nanfang Daily reporter Zhang Shengbo thunderstorms intern Huangshao Hong Huang Zhenpeng correspondent Huang Minghai overall Meizhi Qing Guangdong Industrial Design City: strive to launch a world-class designers in five years Nanfang Daily (Reporter / Zhang hair) industrial design and designers for the development of environmental industries in the next 5-6 years to train a world-class industrial design master of China. Yesterday, the four-day Third China (Shunde) International Industrial Design Creativity Fair (hereinafter referred to as from across the country, 20 young designers to share 24 million in prize money. According to the Guangdong Industrial Design Shao Jimin, general manager of City Development Co., Ltd. introduced the Guangdong Industrial Design Center has combined the A-ONE innovation studies research center to open in the park, design expert speakers. Meanwhile, the city with Tsinghua University Academy, Central Academy of Fine Arts signed a strategic cooperation agreement,cheap wow gold, set up the Guangdong Industrial Design City University research platform. In this platform, Tsinghua Academy of Fine Arts will open in the park Master of Industrial Design Engineering degree education, and postdoctoral established industrial design, industrial design industry to develop high-end design and management talent. Central Academy of Fine Arts will be in regular contact to build a global resource pool of experts to engage domestic and international design team of experts into the design of the city collision of ideas and technology exchange. It is reported that this year will be the implementation of Shunde Industrial Design Talents Scheme and sending the Guangdong city of outstanding industrial design and design talent to go to Tsinghua University training, Designed to attract industrial enterprises have settled down, town, Shunde North had enacted the In commercial operations, innovation, Talents Scheme to promote activities in areas such as support. Arrangements for one million yuan each year as a business innovation park special fund, make a significant contribution to the development of the park’s designers, parks and other corporate intellectual property rights provide incentives to award five outstanding designers each year, each rewarded $ 100,000. This is so far the country’s first master of industrial design awards township. Shao Jimin said the award aims to set up and create a favorable environment for industrial development, and promote faster and better park design business development, successfully achieve docking with the local manufacturing sector, but also to encourage good design talent to the city, Guangdong Industrial Design together, so that City of Guangdong, Guangdong Industrial Design industrial design talent and the country,